Nadella, Gates, and Ballmer have all admitted to Microsoft’s mobile mistakes.

  • Brkdncr@artemis.camp
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    1 year ago

    They literally couldn’t pay the devs. Netflix for instance flat out refused to have blackberry pay for 2 full time devs to maintain an app.

    Netflix looked at the market share and determined that there was 0 benefit. The people that were on blackberry devices already had a Netflix account.

    Additionally Blackberry store apps were compelling for devs. Dev feedback included ease of development and more importantly they made a lot more money on the blackberry store than on iOS/android, both because the cut was better and they could jack the prices up because the customers were not nearly as frugal.

    To get into mobile would require a massive overhaul of windows apps to get them mobile-friendly

    Oh look, that’s exactly what they did and now we have PWAs for lots of apps. Maybe MS is getting ready to take a stab at mobile again.

    • TWeaK@lemm.ee
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      1 year ago

      Netflix have a different relationship with Microsoft than they did with Blackberry, MS would have had much more clout.