Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • QuinceDaPence@kbin.social
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    9 months ago

    Bud Light was already a joke for being bad.

    American Light Macro-Lagers are popular because they’re cheap. But if you want to try one I’d recommend Coors Light over Bud Light. Also the US is hotter and a light beer is best when you’ve been out in 100°F heat for a while.

    But if you want something better there are tons of other breweries all around the country. You’d probably have a hard time getting anything from the smaller ones in europe but you can probably get something from one of the larger ones like Shiner.

    • loobkoob@kbin.social
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      9 months ago

      Bud Light was already a joke for being bad.

      Yep. GTA 4 came out in 2008 - 15 years ago - and features the beer brand “Pißwasser”, which is clearly mocking Budweiser’s name and branding - particularly Bud Light’s. It’s been a joke for a long time.

    • SleepyWheel@sh.itjust.works
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      9 months ago

      Also the US is hotter and a light beer is best when you’ve been out in 100°F heat for a while.

      Hmm, Greece, Italy and Spain would like a word with Minnesota, Wyoming and Maine. And let’s not even mention Alaska

        • SleepyWheel@sh.itjust.works
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          9 months ago

          Yep UK’s certainly not sweltering, although we have gone over 100f on five occasions, all in the last 3 years (and all in the south east of England which is our warmest region)

          • QuinceDaPence@kbin.social
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            9 months ago

            What’s the humidity been on those occasions? I assume being an island it’s somewhat humid but since the water around y’all is probably colder than the Gulf of Mexico I’d think that would mitigate it some.

            • SleepyWheel@sh.itjust.works
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              9 months ago

              I couldn’t say scientifically but it’s generally not felt that humid. We do get what we call ‘muggy’ days where you can feel a storm brewing, but often the hottest days are drier.

              I’ve experienced real heat and humidity in Northern Australia and we never get those levels in the uk.