Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • I_Has_A_Hat@startrek.website
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    10 months ago

    There’s been some solid, cheap, US Lagers that have come out in recent years. Life Coach and Montucky Cold Snacks come to mind. They cost practically the same as Budweiser, Coors, or miller, but have a better flavor. I also still stand by Pabst Blue Ribbon as one of the better cheap beers.

    My point is, what exactly do pisswater beers like Bud light actually offer?