Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
They also pissed off a bunch of the people they were hoping to market toward by just leaving Dylan out on their own after the fact.
It sucks that, in this situation there are sides, but “picking a side” in the debate, realizing you made people mad and responding by sticking your head in the sand is a great way to piss off everyone that cares. Either they really don’t care and did it as a marketing stunt or they did care until it affected their money. Either way, they showed just how soulless AB is.