YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.
Video serving can cost a lot of bandwidth. Hence it could be sensible.
YouTube don’t even pay a fraction of those bandwidth as they run caching box on your ISP for free. ISPs won’t let any random companies run equipments for free in their network, so this is a significant competitive advantage. You’ll have to be a company as big as Google, Apple, or Netflix to do this.