IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
This would only make sense if targeting rich individuals was somehow significantly more expensive. They’re showing ads to very small group of X users. Their ads cost the same as other ads. They should not be spending more than companies selling consumer products.