IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
Yeah, so what IBM products specifically did you buy? If they are buying ads it’s to sell products. What products are they selling that X users will buy? What IBM products did you buy?
Your assumption that an Ad must be to sell a thing is false.
IBM engages in brand campaigns to simply get their name out there as a company that can do anything you need.
https://newsroom.ibm.com/2022-02-16-With-Lets-create,-IBM-Launches-Brand-Campaign-to-Accelerate-Innovation-with-Clients-and-Partners
Yeah, I guess your right. Big companies like to throw money at online ad campaigns even when there’s proof it doesn’t do anything. Looks like IBM simply had some cash to burn and X looked like a nice furnace.
They posted ads to Twitter so you as a tax payer, bank client, decision maker know what IBM is and why your organization probably have chosen it. They started to make mainframes pretty looking. Do you really think a system guarded by armed security and even bullet proof windows which requires high end ear protective equipment and emergency oxygen support welcomes needless people around it? The milisecond IBM ad showed next to Nazi flag, they have gone for good.