IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
Because Musk crossed the line from dog whistles to explicit hate, and that’s incredibly damaging for brands.
He has done it before, it only concerned Tim Cook.