Interesting… I have an OG Shield, also in the Netherlands, but have seen no ads (that being said, companies A/B test and do gradual rollout of this kind of BS).

But I also kept my Android Home in the version without ads by disabling Play Store updates and instead manually going over all apps (except Home!) every month or so (or when I have an issue with any app I use).

I feel confident that I’ll be able to hack my way around this new form of ads.