I’m so sad about Fisher & Paykel. It was a local (New Zealand) manufacturer that prided itself on quality. It had such a great reputation for quality it eventually took that great quality internationally. And then capitalism and eshitification got its grubby hands on it and turned it into another trash brand. Yet another quality local company disappearing off overseas, screwing over local workers and trashing the quality in favour of profit.
I’m so sad about Fisher & Paykel. It was a local (New Zealand) manufacturer that prided itself on quality. It had such a great reputation for quality it eventually took that great quality internationally. And then capitalism and eshitification got its grubby hands on it and turned it into another trash brand. Yet another quality local company disappearing off overseas, screwing over local workers and trashing the quality in favour of profit.
Enshittification exclusively defines online platforms. Stop using it for everything.
It’s a perfectly cromulent word that describes the process that happens across nearly all consumer corporate endeavours, online included.
I disagree and so do others, so you will have to face the fact it will be used in this context going forward.
No sense wasting effort fighting it.
Enshittification is clearest in online, but even Doctorow uses the word to describe the behaviour of all companies.