Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

  • GuStJaR@lemmy.world
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    5 months ago

    If I see your company or app advertised on windows 11, you can be sure I will be actively avoiding said company/ App. Even if I need the services advertised, I will be looking for an alternative just because.

  • Sanctus@lemmy.world
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    5 months ago

    How did the default attitude toward the user get so hostile? The amount of toggles you need to set just to have a smooth experience with minimal tracking is insane. The people in here defending it by the fact it can be disabled are missing the point: we shouldn’t have to deal with it in the first place.

  • merdaverse@lemmy.world
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    5 months ago

    Win11: less functionality, more ads

    And what’s with the weasel words like “recommended”? Just call them “sponsored” or “ads”, like they really are.

    • Sylvartas@lemmy.world
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      5 months ago

      Windows 11 (and how much I like my experience with the Steam deck, if I’m being honest) has me seriously reconsidering switching to Linux for my gaming desktop

      • merdaverse@lemmy.world
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        5 months ago

        I’ve only been playing games on Linux for the past year and it’s been a pretty smooth experience. Go for it!

        • Sylvartas@lemmy.world
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          5 months ago

          I’m considering it even more seriously right now. I had my eyes set on Fedora, but apparently I shouldn’t, because they are ditching official support for X11, and I need it because I have an Nvidia GPU ? I was also looking at pop OS, but I also saw people recommending against Ubuntu on Lemmy, I don’t remember why though. Do you have a recommendation ?

      • femboy_bird@lemmy.blahaj.zone
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        5 months ago

        Even if that’s true, custome pcs are a tiny fraction of client computing, oem desktops and especially laptops completely own client computing, most people only ever get a laptop

      • GladiusB@lemmy.world
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        5 months ago

        Where did you come up with that figure? I have two PCs and they have two separate licenses. One is custom built and the other was prebuilt.