• nicoag@lemmy.ml
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    3 months ago

    It also attracts users. Using fad “tech” terminology makes them feel superior than the rest. They think “Oh I’m a tech expert because I use an AI toaster”.

    Another good example are “gaming” web browsers. Some people actually think they’re better (beyond the looks).

    This is a basic marketing strategy. It actually works (just for selling nonsense, of course).