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Click bait avoided, a prerelease build of Windows suggests some kind of general advertising in the start menu beyond promoting ads.
Sounds like we need to start developing ad-blockers based directly within the OS.
Those exist. Use dns based adblockers. You can pick from a variety of services already out there or run your own with pihole.
Yeah, though … those don’t always work and it is entirely possible to break them if they become overly “pesky” for the corporations.