Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
I was just giving an example. Sure if you avoid fresh produce, eggs, milk, or meats you might be able to make some cheap meals. But those things right now are very expensive. Beans are still pretty affordable for the nutrition.
Eggs and milk are still OK, pricewise, even if the prices have gone up. When it comes to meat, chicken is cheaper than beef, so there is no need to rely on beans if you don’t like it.
The point is that a burger is basically a very bad food item that happens to be expensive, too. Not the best thing to eat in the first place, and from a fast food place even more so.