Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.
Google doesn’t have a choice. Consider how few in the younger audience actually use proper search engines. Heaven forbid, they ask their questions on TikTok. It’s a mighty gamble but without a doubt hesitation is failure now that AI is yet another competitor eating up the search space.
This is one thing I would love to actually see some data about, because I have never seen people not using search engines, no matter the age, but I see a lot of people on the internet claiming that younger people don’t use search engines anymore.
Google doesn’t have a choice. Consider how few in the younger audience actually use proper search engines. Heaven forbid, they ask their questions on TikTok. It’s a mighty gamble but without a doubt hesitation is failure now that AI is yet another competitor eating up the search space.
This is one thing I would love to actually see some data about, because I have never seen people not using search engines, no matter the age, but I see a lot of people on the internet claiming that younger people don’t use search engines anymore.