• lemmyreader@lemmy.ml
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    5 months ago

    Making people unhappy

    A marketer I know has a mantra, that successful sales are all about dissatisfaction - making people aware just how their situation sucks, and then offering a way to relieve the pain.

    Interesting read.

    • tedu@azorius.net
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      5 months ago

      As opposed to successful social media posts, which would never go viral by telling everyone how much everything sucks.