I agree, embedding tweets will become far less desirable now.

It’s possible, he does seem to be deliberately strangling it in many ways. There is probably some truth to the scraping allegations, I suspect a huge chunk of the traffic to my humble Nitter instance was generated by bots/scrapers, for example.

But there were also many legitimate users (like me) that just wanted to read a tweet someone linked without having to worry about interacting with Twitter directly. I’m certainly not going to start logging into Twitter now just to see the occasional random junk, and I suspect the same is true for most people in my camp. So overall he’s gutted the reach of Twitter even further with this move, it’s silly.