Netflix had it, lost it due to a more competitive landscape. Now they all have reached about peak saturation and are struggling to hit those massive numbers where people are doing it willingly, they they think they can strong arm people into it. Streaming is all about convenience. Can I sit on the couch and put on something relatively engaging for a few that seems relatively reasonable? Ya? Cool. The further you move away from that model the more people start to look elsewhere. Pirating has gotten a lot, and I mean a LOT easier, and that arm is only so strong.