I left a couple of months ago. Couldn’t be happier.

The writing is on the wall. The leader thinks the Genius-with-hair-transplants is a superstar, despite destroying a globally recognised brand. Inspired by this, Spez is trying to get Reddit ready for an IPO. This means, maximise profits by any means.

  • NocturnalMorning@lemmy.world
    link
    fedilink
    English
    arrow-up
    36
    arrow-down
    4
    ·
    1 year ago

    Ads are meant to get brand recognition out there for most things. Then when you’re in a store you buy what you’ve heard of before. They wouldn’t do it if it wasn’t effective.

    • dangblingus@lemmy.world
      link
      fedilink
      English
      arrow-up
      24
      arrow-down
      12
      ·
      edit-2
      1 year ago

      You’re putting too much faith in the talent and insight of marketing executives. Large companies throw tens of millions of dollars at their marketing department. They’ll spend the money on a diverse ad campaign that ticks boxes, not one that is actually effective. People don’t buy based on the commercial they saw last. People buy what’s shoved in their faces.

        • CustodialTeapot@lemmy.world
          link
          fedilink
          English
          arrow-up
          19
          arrow-down
          1
          ·
          1 year ago

          Absolutely spot on reply.

          Brand recognition and memory triggers is what big brand ads are about.

          Cleanex, Hoover, Coke, most cologne/perfume ads, Old Spice…

          • JohnnyEnzyme@lemm.ee
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 year ago

            Brand recognition and memory triggers is what big brand ads are about.

            Cleanex, Hoover, Coke, most cologne/perfume ads, Old Spice…

            Late reply, but-- the above makes much sense to me when it comes to inexperienced / first-time buyers of a product. And/or buyers who simply get in to a rut and keep buying that product without trying anything else out.

            But for everyone else, I would think they sample enough tissues, sodas, perfumes, etc to gain an understanding of the ins & outs of a product, settling on choices which best represent their favorites / desired price point. For bigger-cost stuff like vacuum cleaners, I’m thinking people in this group also learn to use review resources to evaluate best choices rather than buy a Hoover just because some ads ran.

            So what does this all mean? Aside from overlap between these two groups, that there’s enough revenue being produced by the former childlike group such that ad systems can afford to almost completely ignore the latter, more adult group…?

    • Gray@lemmy.ca
      link
      fedilink
      English
      arrow-up
      6
      arrow-down
      1
      ·
      1 year ago

      The most effective ads I’ve seen in my lifetime have been podcast ads. I don’t remember shit I see in mobile apps or on most corners of the internet. I could personally sell Blue Apron or Harry’s Razors for all I’ve heard about them on podcasts though. The smartest companies allow the podcasters to joke around in their ads too. My Brother, My Brother, and Me will say some borderline offensive but hilarious stuff in their ads and I’ll be damned if it doesn’t keep me listening to their ads and hearing about the products being advertised.

    • theneverfox@pawb.social
      link
      fedilink
      English
      arrow-up
      4
      arrow-down
      4
      ·
      1 year ago

      You’ve forgotten the second layer of advertising, convincing companies they need to buy ads

      • NocturnalMorning@lemmy.world
        link
        fedilink
        English
        arrow-up
        5
        arrow-down
        2
        ·
        1 year ago

        Yeah, you go ahead and try to sell something to a mass market of people without ads or any brand recognition and let me know ow how that goes for you.

    • Ann Archy@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      3
      ·
      edit-2
      1 year ago

      And by definition it’s still nothing but systematic brain washing. It’s actually very 1984, and I can’t understand how some people are ok with being manipulated into buying shit 24/7 and think that global perpetual invasive advertising is this perfectly normal thing that humanity has always had around…

      • NocturnalMorning@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        I think capping it 1984 is a bit extreme, but I do agree with the overall sentiment. We’ve gone wag overboard in trying to monetize evert aspect of modern life. It gets old.

    • Scubus@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      1
      arrow-down
      3
      ·
      1 year ago

      With very, very few exceptions, any time I see an ad I make a mental note to never buy that product. As such, most products I am familiar with(presumably because I saw an ad) I will not buy. The exception is pretty much just Hershey’s chocolate bars, I can’t live without them.

      • quicklime@lemm.ee
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        2
        ·
        1 year ago

        You had me on board until… Hershey’s chocolate? That’s not even chocolate anymore, it’s like putrid brown wax!