Despite being a free product, free search engines make a lot of money. Kagi’s Why Pay for Search says that, “In 2022 Google generated USD $224.47 Billion dollars from advertisement revenue while processing approximately 8 Billion searches per day. At 365 days per year this amounts to approximately USD $0.07 revenue per search. If an average user searches 5 times per day, assuming a 30 day month this results in Google generating USD $11 revenue per user per month.
From my understanding, Kagi counts searches against accounts based on how many times that account has accessed the search endpoint. That is, multiple repeated searches (over a period of time) are treated as unique searches.
According to them, searches are cached for 2 minutes, and next page results are also counted as a unique search.
From my understanding, Kagi counts searches against accounts based on how many times that account has accessed the search endpoint. That is, multiple repeated searches (over a period of time) are treated as unique searches.
According to them, searches are cached for 2 minutes, and next page results are also counted as a unique search.