It’s also a pretty standard margin for most retail stores as well. 30-40% at that scale isn’t surprising at all.

You can do the same with AMC. Me and my wife pay like $25/month for 3 movies a week and it works for every AMC in the country. We go twice a month and I’m saving like $40

I mean it’s objectively way better. Before seat reservations that would happen anyway for popular movies. My group had to be split up many times because we’d walk into an almost full theater.