Well, in essence, propaganda is advertising. And advertising leans on satisfying perceived need.

So if I’m selling you shoes it’s to satisfy your physiological, social, or self-fulfilment order need. Shoes are functional, make you cool, or make a statement.

Propaganda is fulfilling some need to be effective - probably fear based in the social, safety, or belongingness orders, and carried via viral channels like word of mouth or social (viral).

I haven’t really thought about it too much but it’s just a communication or a reinforced message; it’s just advertising. Think about it that way.

And with regard to Russia, they are all ‘fear the West’ and ‘national pride’ driven, compounded over 3-4 generations. It would be such an easy spin.

Shit, my guy or gal.

That’s put my mind massively at ease. Thank you for putting the time in.

And yes, behavioural/clinical is exactly the path I’d go down.

I’m not. I’m aware of how selfish it is but something in my system of belief that I have (undefined? spiritual? no idea?) says that when I’m dead, I should be ALL dead.

Like, if there’s any kind of afterlife, will leaving a functioning part me behind hold up the transition? This even sounds fucked up to me because I’m 100% not religious at all.

I would just prefer all of me to be dead or all of me to be alive. Not fractions of both at the same time.

“You owe damages of $3M, Mr. Trump.”

“Well, she’s a nasty person.”

“You now owe $3.2M.”

“And a liar.”

“$3.5M.”

“She’s not even…”

“$4M.”

“This is horse…”

“$4.2M.”

“But I…”

“$4.8M.”

“You’re a nasty person, too.”

“$5M, Mr. Trump, plus you’re now in contempt of court. I can do this all day.”

a) discussions aren’t a crime.

b) what are studios going to do to the hundreds of millions of daily pirates? Write stern letters?

c) they tried identifying us and sending us stern letters in 2001 and we all laughed, then kept pirating anyway.

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Let’s just call this what it is, and what it will always be until the end of time. Two religions forced to live in a shoebox together.

Religion is to blame, both sides having their fairytale that is incompatible with the other side’s fairytale.

I’m done arguing, fighting, defending or taking sides in any of it. Every ten years we rinse and repeat this bullshit and it’s over nothing more than the fictional stories of two man made books.

And have no illusions, NO MATTER THE OUTCOME here we will be arguing about this same shit again in ten more years.

New research is suggesting caffeine’s stimulant effects are caused by the placebo effect anyway. The idea of decaf is kind of void if true.

Drake.

Wanker.

I listened to a science podcast recently that said anyone can learn to do it in a few hours. The trick is looking in the mirror and trying various things until you get it, then practising that thing.

But it has to be in front of the mirror.

Compound interest has been a thing since the Babylonians, 2,000BC, and they understood it from clay tablets.

If you don’t understand it 4,023 years later with a iPhone in your pocket, you’re an idiot.

I hate this argument.

What happened to being an adult and not signing your name to stupid shit you can’t afford?

ITT: I’m fat. I don’t wanna.

This is a tear-off summary of a much bigger report created from multiple peer reviewed sources over months. I think from memory, the Gen-Z content had the fewest peer reviewed sources attached to it as a) there hasn’t been as much study done on Gen-Z because if they’re age (half aren’t even adults yet), and b) most of the studies done are based on change culture and online habits.

Gen-Z as wasteful spenders is an age biased assumption. Research suggests that their learned experiences through GFC, COVID, geo-political inability, environment, and a post-COVID economy has hardened their resolve, much like WW1, the Great Depression, and WW2 did for their grandparents.

I mean shit could change. They’re only 26 at the oldest so their data is evolving.

I’m curious why you say the opposite is true?

Because it is true within the generational cohort. No disrespect, but I’m not looking at you and your mates. I’m looking at mass populations.

I’ve done them all. It’s my job. Here are the big ones but I could go all day on demographic, psychographic, and technographic segments.

Gen-X

Are nostalgic, middle-aged, family oriented, individual, busy/stressed, and time poor. They are consumers of media and marketing in the evenings and enjoy peace of mind. They apply high value to security and protection, are customer-service centred and insist on value. They are brand loyal.

Entering peak career/positions of power, Gen-X are financially stable. They are newly empty nesters with adult children. They are homeowners with high purchase power.

Gen-X thoroughly research products, rely on businesses as providers of information, and are the highest online information seekers with moderate use of smartphones (3 hours p/day). They prefer text and email and are high social media consumers.

Boomers

Are informed shoppers and prefer reliability of products. Boomers are independent, goal/solution oriented, are value and ROl orientated, careful buyers, and confident. They are less tech savvy (slow adopters of change), and don’t like or understand online trends and language. They prefer helpful and valuable content, no slang, and have a high focus on luxury. They have an attitude of 'the customer is always right’, and have a high use in their children as tech advisors. They are very brand loyal.

Boomers have a high disposable income, work hard and have an excellent work ethic. Now retired or entering retirement, they have grandchildren, are homeowners/investors with very high purchase power. Boomers are the wealthiest generation, set to bequeath $224B in the next two decades.

With a strong focus on health, Boomers spend to be comfortable, are big spenders, and prefer traditional relationships with business and necessary contact. They are high Facebook users, prefer clear and concise language, and spend 5 hours p/day on smartphones. Boomers are print and broadcast media consumers. They are traditional.

Silent Gen

Silent Gen are extremely loyal and expect loyalty in return. They are disciplined, family/community centred, prefer conformity, give and expect respect, are traditional, resilient, determined, very health conscious, and time rich.

Now Grandparents / Great Grandparents, they are retired, downsizing, and social. Silent Gen have an easy-life preference, seek value, are very frugal, and are budgeters. They are almost exclusively analogue and highly self-sacrificial.

Marketing Exec here. I specialise in generation segmentation. I wrote this recently for my employer:

Gen-Z

Are recession learned, young, with low disposable income and low income. They are in education, are career starters and living at home.

They are lonely, single, and spend 10 hours p/day online (hyper online consumption / always logged in) with the least attention to ads. They are engaged in people-discussing-products-and-services, prefer information over ads, and use ad blockers.

Otherwise known as ‘digital natives’, Gen-Z are highly socially consciousness (body image, cyberbullying, mental health) and highly environmentally conscious. They have a strong focus on saving and responsible spending and are quite frugal. They are study and career minded and prefer money over perks and benefits in employment. They dislike having their time wasted. They have a low attention span.

Millennials

Have long-term debt (mortgage/car/student loan) and have young children. They are not at full purchasing power, are the most adaptable generation ever to pre-and post-technology, are delayed in marriage, delayed in independence, and came of age through globalisation and economic rollercoasters.

They prefer texting/messaging, are high use smartphone users, and sleep with their phone. They are the most active and health conscious generation, environmentally conscious, and the highest consumers of web content. Learning is more compelling than buying to Millennials as they spend an average of 4 hours p/day online or with phone/apps. They prefer advisors, advice, and opinions over a corporate story. They prefer sharing economy (access not ownership). Prefer e-commerce as entertainment.

Millennials are impatient, have reduced brand loyalty, and are extremely tech savvy. They are researchers of ideas, thoughtful and seeking expertise, and love to collaborate and help companies or causes achieve. Online they use acronyms, slang, and respond to authentic but complex language. They prefer honesty and being empowered. They are price aware.

Personally, I’m hanging out for Fast & Furious 27.

He did have his face/voice/body (???) mapped for AI/CGI (???) future movies and signed the release of it though, so it’s possible.

A sequel to Fifth Element would probably suit a futuristic, CGI(ish) style too.