Typical corporate greed in that sense. It’s stupid but I’m not at all surprised by that attitude.
The part that even if they were morally right in that sense… it’s already too late. This is trying to close the barn door not just after the horse left, but after the horse already ran off and made it two states over. There’s definitely value to LLM in having more data and more up to date data, but reddit is far from the only source and I cannot imagine that they possess enough value there to have any serious leverage.
Reddit would/will survive being taken out of internet search results. Not without costs though: it will arrest their growth rate (or accelerate shrink rate, as appropriate) and make people less interested in using the site.
Paying over a third of all revenue generated from searches on Apple’s platform. That’s incredible. Not a lawyer so I have no idea how this will work out legally, but I have a hard time parsing such an enormous pay-share as anything other than an aggressive attempt to stymie competition. Flat dollar payments are easier to read as less damning, but willingly giving up that much revenue from the source suggests the revenue of the source is no longer the primary target. It’s the competitive advantage of keeping (potential) competitors from accessing that source.