I believe it’s because a lot of people (or, enough people that it’s a thing) will subscribe to a channel for a specific sort of content, not a personality. If the channel starts to do things that aren’t that content, then people will unsubscribe so as to avoid seeing random things they don’t want to have cluttering up their subscription feed.
It’s just 100k people paying 10 bucks each. It sounds like a lot of money but when you think about the numbers involved it gets really quite reasonable for someone in her position to do