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Cake day: July 2nd, 2023

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  • That lack of delineation is also an issue, but a separate one. That said, I’d think an average user would think doing a Google search from an incog tab would be anonymised and not tied to them because of the privacy incog grants (or more accurately, doesn’t). There’s reasonable arguments to be made on either side of this point, but I think that Google have been intentionally misleading - which is now creating problems for them, motivating this change.

    Again, all the information Google present when opening an incog tab would lead someone to the conclusion that Google won’t track them. Unless I’m mistaken, when this came up years back, Google explicitly denied tracking people in incognito mode, and they’re only changing their disclaimers now in response to a multi-billion dollar lawsuit.




  • To be clear, I was aware of the risk thanks to previous reports and my work in the cybersecurity space. I’m talking about the average user.

    The name is deceptive, and explicitly calling out a list of parties that may see your traffic without naming themselves is deceptive.

    It’s akin to a guard saying beware doors 1 and 3 - there are dragons behind them. If you hear this from an authority that would know, you’d probably assume there’s not a dragon behind door 2, or they would have said so.

    The perception of “the man on the street” is a common legal standard that I’d argue Google has fallen short of here.


  • I don’t use Chrome because I don’t trust Google. I assumed they were tracking users based on previous reports.

    I’m saying that i think a reasonable person would expect that their incognito browsing traffic wouldn’t be monitored and passed to Google. This reasonable person standard is the legal standard for advertising and marketing claims in my country and many others.

    The disclaimer explicitly calls out that your activity might still be visible to sites, you visit, your employer or school, and your ISP - they notably say nothing about Google. That kind of thing is very misleading.

    Where in that disclaimer (or otherwise) would I get the impression Google will track me?