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Cake day: June 15th, 2023

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  • Leaving the moral arguments aside, there were also massive campaign failures on the Yes side. No had two clear cheerleaders with an absurdly simple catchphrase: “If you don’t know, vote No”. Meanwhile Yes didn’t have a star for the campaign and had made the amendment way too simple/general so there weren’t any included details of the practicalities. So they ended up with 100 people having to re-explain their plans every campaign stop and occasionally tripping over each other’s messages. As a result, the complicated sell from Yes played right into No‘s hands.