It’s probably not a bluff. They’ve pretty much saturated the U.S. market; there’s not much room left to grow here. It would make more sense to focus their efforts on growing in other regions where they have plenty of headroom to increase their userbase and monetization. Depending on how things play out, they could match their current revenue in a matter of years and still have room left to grow. There’s also the potential to re-enter the U.S. market down the line. Why would they throw that all away and essentially create their own competitor by selling their core technology and diluting/confusing their brand with whatever U.S. company they sell to?
That’s still 200+ deaths who were registered. And my understanding of Saudia Arabia in this context is that they don’t always permit Muslims from certain countries, so they have no choice if they want to make their pilgrimage. This is a once in a lifetime event that some people may plan out years in advance. I don’t think it’s fair to blame them for not registering, especially when in some cases they can’t.