Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
And this is why Ubisoft is still a thing. They come up with outrageous demands and people eventually capitulate and do whatever they say. Once foot is in the door all sins are equal at that point. Visual downgrades, day one DLCs, paid XP boosters for game intentionally made grindier, special editions, etc.