When Seiko beat the Swiss at their own mechanical watch accuracy competitions, they decided to cancel the long running prestigious competition entirely instead of make a better watch.
That’s partly because “Scotch” is a protected label. You can only call a Whisky Scotch if it was distilled with a certain technique, from certain grains, by certain companies, and matured in certain casks for a certain amount of time. All of it is regulated.
Japanese whisky doesn’t have these limitations. They can just do whatever makes it taste good.
Scotch whisky must be made in Scotland. Similar story with bourbon, bourbon must be made in the United States. In many places you can follow the same recipes and processes as those products, but you may not label them with those terms.
When Seiko beat the Swiss at their own mechanical watch accuracy competitions, they decided to cancel the long running prestigious competition entirely instead of make a better watch.
Capitalism breeds innovation!
Same with Japanese Scotch whiskeys absolutely running the table on ones from Scotland in competitions.
That’s partly because “Scotch” is a protected label. You can only call a Whisky Scotch if it was distilled with a certain technique, from certain grains, by certain companies, and matured in certain casks for a certain amount of time. All of it is regulated.
Japanese whisky doesn’t have these limitations. They can just do whatever makes it taste good.
Scotch whisky must be made in Scotland. Similar story with bourbon, bourbon must be made in the United States. In many places you can follow the same recipes and processes as those products, but you may not label them with those terms.
If it doesn’t come from loch ness it’s just sparkling whisky