That’s what’s always a bit maddening about these conversations. It’s not like companies are just shredding plastic into the atmosphere because they’re cartoon villains who love evil.

They’re making cheap plastic shit because we love cheap plastic shit. They’re making this stuff in response to explicit consumer prioritization of low costs above all other factors. If consumers broadly demanded soda in glass bottles and expressed a willingness to pay the extra cost that this entails, every soda company would use glass.

I’m not saying that you individually should be blamed for all environmental pollution, but we have to realize that companies are responding to the exact same incentives that we do. They’re obviously operating at a much larger scale, but they use cheap plastic shit for the exact same reason we do. If you’re looking for policy solutions, a great option would be to introduce an externality tax on plastic so that this environmental cost is actually factored into the production and end price and can fund remediate the damage, similar to carbon taxes. Of course though, the moment you say the word ‘tax’ people’s brains completely shut off, so this is probably a non-starter.