But the point is, they're still ahead of the USA in terms of the fact that they will still have an awareness and understanding of third parties, whereas >90% of Americans are just programmed to believe there are only 2 options.

Are you forgetting Ross Perot almost won? There is constant talk of Trump starting a third party, libertarian and green parties get a fair amount of attention, and not to mention the fact that the two major parties actually consist of many smaller factions in a coalition. There's a reason primaries happen, and often congressmen vote against the majority of their party and votes are split on other lines than party lines. Most people are smarter than is popular to say on the internet, they just understand voting the lesser of two evil is their best option right now from a certain perspective. I prefer to vote third party to increase the viability of third parties in later elections.