Sometimes it’s SEO bullshit. Manipulation of site associations and keywords to boost the rankings of other sites they’re associated with. Not for these sites specifically, but some other site. It’s weird and stupid and has to do with trying to reverse-engineer how a search engine ranks its results.
I think a better term to use would be “fact-based policy.” I believe that even if we intended to rework politics to be more scientific, it would just lead to all the same manipulations and twisting of facts that current politics involves. Don’t like a particular scientific consensus because it interferes with your goals? Hire a bunch of “think-tanks” to publish contradictory papers. Hah, guess what, that’s where we already are.