Marketer. Photographer. Husband & dad. Lego, Minecraft, & Preds hockey fan. Movie buff, but pls #NoSpoilers!

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Cake day: June 19th, 2023

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  • Exactly. Early Marvel was deeply about character and their depth and character flaws that made them interesting. Thor, Steve Rogers, Natasha Romanov, and especially Tony Stark were interesting and complex personalities. (Bruce Banner and Clint Barton…eh).

    The stories in recent Marvel products are fine. Mildly interesting serials. Ok popcorn fare.

    But the character development has been getting more and more lacking. Even Thor has been reduced to ‘dumb blonde’/‘dumb entitled rich kid’ gags.

    I think that’s part of what makes Loki one of the only really interesting outings for Marvel recently. He stayed reasonably conflicted and complex.


  • I assume someone somewhere decided that it was going to net a profit (after already sunk production costs and yet-to-be-spent promoting costs and other obligations) of less than $30 million.

    So if given the choice between hoping it maybe makes $20-40 million in net profit vs a guaranteed $30 million as a tax write-off, that’s easy math for the number crunchers.

    I have no idea but they could also have decided they didn’t want to spend to promote it. It costs a fortune in money up front to promote movies these days, even after the movie is ‘in the can’. Money is getting more and more expensive with interest rates going up, so financing even promotional costs is more expensive.