As a Mexican I can say that cinco de mayo is just a marketing holiday similar to saint Patrick’s day and capitalism has ruined any significance behind the actual batalla de Puebla… ooooh, did you just say you have a colorful donkey tequila on sale? Count me in 🤠
In Brazil we have Dia dos Namorados (Lovers’ Day) on June 12 instead of Valentine’s Day on February 14 because of a marketing campaign to sell gifts in part of the year that sales were weak. The idea was to create a holiday where lovers would exchange gifts. “You can’t prove love just by kissing!” said their slogan
Some do, mostly as another party day. Not necessarily for it’s significance.
Source. Am Mexican.
As a Mexican I can say that cinco de mayo is just a marketing holiday similar to saint Patrick’s day and capitalism has ruined any significance behind the actual batalla de Puebla… ooooh, did you just say you have a colorful donkey tequila on sale? Count me in 🤠
Like any other holiday ever.
In Brazil we have Dia dos Namorados (Lovers’ Day) on June 12 instead of Valentine’s Day on February 14 because of a marketing campaign to sell gifts in part of the year that sales were weak. The idea was to create a holiday where lovers would exchange gifts. “You can’t prove love just by kissing!” said their slogan
Ha St Patrick’s Day isn’t a marketing holiday. It’s a huge day in Ireland, where up to a million people go to see the parade in town.
And outside of Ireland?
It’s mostly because we’re taking a hint from the gringos and see a good marketing opportunity for an excuse to party.