• Viking_Hippie@lemmy.world
      0·
      1 month ago

      Better:

      • Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
      • airbnb (from awful to meh)
      • Spotify (same)

      Worse:

      • Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
      • eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
      • Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
      • Rimova (yet another fashion brand apparently afraid of being noticed
      • DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
      • Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

      The rest just go from meh to slightly different meh 🤷

      • naught101@lemmy.world
        0·
        1 month ago

        I liked the old aibnb one.

        Microsoft went from “boring with a bit of attitude” to just plain boring

      • m_f@midwest.social
        0·
        1 month ago

        I think it’s just a long-running trend across many different companies towards simplification. Here’s the Apple logo for example:

    • Electric@lemmy.world
      0·
      1 month ago

      Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.