The Finnish parliament will no longer carry Pepsi products as the American soft drink giant continues to support the Russian economy by continuing its operations in the aggressor country, Finnish news outlet Yle reported on Sept. 5, citing the manager of the parliament’s restaurant.
Your question is basically “why are embargoes effective”
Collectively shunning an economy cripples it, and it’s most effective when widely adopted.
Pepsi should be ashamed of their actions.