YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
But usually I’m pausing a video to try to read text that appeared too briefly in the video!
Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more
A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see
Not anymore, you don’t!
Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.
‘Drink verification can peasant’
Google
Google says pause ads on YouTube are getting a very positive reaction from advertisers
Bc screw the users and their reactions 😄.
We really need a good YouTube competitor. This is beyond ridiculous at this point.
Google has great customer service, your just not the customer.
Both seem/are single point of failure choices. I like a fediverse YouTube alternative.
Good luck getting a lot of people with a absolute shit ton of spare bandwidth and storage space
I don’t know anything about Odysee, but Rumble is a shithole.
Rumble is a shithole.
Why?
I’ve not really used it except for the SLS because it’s streamed exclusively there. No major issues except one time long videos (sls streams can last 6 hours) would take a lifetime to load.
Also, The new ball-bearing guillotine is getting rave reviews from guillotine operators!
For all you know the victims rate it positively as well but they don’t submit feedback
Wait y’all still see ads on YouTube?
If I can’t block ads on a device, I’m not using YouTube on that particular device.
A major reason we only watch YouTube via a browser on a media center PC.
You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.
Fuck youtube. Fuck ads. Fuck useful idiots defending either.
You don’t need to be in desktop mode for ublock origin to work.
Not Firefox on iPhone though
Apple users love having control taken away from them so I never factor them in when giving tech-related advice.
I was always an Android but broke down after the thousandth idiot friend told me I wouldn’t have problems if tried iPhone. Let’s be honest though. Android folks don’t have privacy or are tech savvy either. It’s the ones using graphineOS and the other stripped down android OSs that do
You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS
Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.
And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.
Humanity deserves extinction, I’m gonna go release some refrigerant real quick
Damn. YouTube is just SO desperate to squeeze every bit of ad revenue they can, wherever they can.
Remember when YouTube wasn’t riddled with pests? I remember… It was a pleasant experience.
When it was hemorrhaging money?
We’re in a weird time where all the tech companies are being told at once that they need to start being profitable, and at the same time the EU is cracking down on lots of the shady shit they’ve been using to control the bleeding to this point.
The internet has spent the last 20 years developing an economic model that’s quickly becoming unsustainable, and none of the big web companies seem to have been prepared.
So they’ll stop injecting ads in the middle of videos at the worst possible times right?
…
So they’ll stop injecting ads… Right?
Soon testing new version that shows some of your video when you are allowed to pause your ad.
You earn credits by watching ads, which you can then spend to watch what you want.
Shit like this is why they stopped making new Black Mirror episodes
It was supposed to be a warning, not a manual.
To be fair, if they are like the example (static silent ads) they would be the least intrusive ads that YouTube ever had. To the point that I don’t even mind them. All of YouTube ads should be like this, not annoying, silent, and easily ignored.
If they switched over to this method instead of the current I would argue an adblocker wouldn’t even improve the experience, the problem is that it interrupts my actual content in the middle of the video.
But for people using YouTube to follow textile patterns, photoshop tutorials, repairs, etc. needing to pause frequently while still seeing the full screen is a big deal 😬
I use Ublock Origin and Firefox/DDG’s “view here”, so I think I’m safe…
Edit: Also, Google is greedy af, so it’s def cumulative with existing ads; the article doesn’t say otherwise.
The screenshot does have a “dismiss” button, so I suppose if you click there you’ll still be able to see the fullscreen video.
But yeah, those are definitely cumulative with existing ads, knowing the greedy fucks.
Laughs in UBlock Origin
Laughs in… Supporting creators by supporting them in other ways than watching ads on their videos, right? Right???
Yes, such as Patreon. Less hassle with more substance.
There are ways to completely neutralize ublock power: put ads on the same server, as content + randomise div identificators
UPD: by the downvotes I conclude people think I’m from the advertising industry.
I’m not. I know these methods, because I have been struggling with counteracting such ads.
I’d sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.
pay for the service then.
Serving HD videos aint free
So? Creating videos isn’t free, but few creators are receiving money worth the time they put in.
They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.
The people you watch on yt get a higher amount from premium viewers.
the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.
so if we get rid of all the ads on the platform where does the money to run the platform come from?
Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them
Use Youtube frontends. Like Freetube & NewPipe. All of Youtube’s BS will disappear.
EDIT: Here is Privacy Guides’ page about Youtube frontends.
I can’t wait til YouTube fucks around and finds out.
I got hobbies that are way more fun than ads.
I’m addicted to their shit because it provides a constant stream of dopamine. You fuck that up with ads, I will break the addiction. Seamlessly. It won’t even be difficult to do if going back kicks me in the balls with ads. I’m gone. My guitar is right here. My home server is right here. My GitHub profile could use some TLC. I got a long Todo list.
Do it. Go full enshitification.
I’m actually kind of excited for it.
While I share your sentiment, they’ve got a backdoor for exactly that scenario: Youtube Premium. We are addicted to the algorithm and a lot of us are willing to pay good money for their stream of dopamine. Of course Google will eventually mess up there too, but it could easily give them another decade of intense money milking.
lol I’m not paying for shit.
Neither do I, but that’s hardly the point. The house of cards you’re describing is reinforced with concrete steel. Unless you’re a creator with a massive audience, Youtube does not need you.
I pay for it. It gets rid of the ads when I need a video of how to do XYZ thing. It lets me watch channels that I care about without interruptions. The main thing for me though is when a friend or family member sends me a YouTube video, I don’t have to watch ads.
It’s weird to me that folks are so hostile towards paying for things they use on the Internet. I mean, I get that venture capital fueled a seemingly endless “free lunch” of new services with small amounts of advertising… but it had to end at some point. It costs a lot of money to run a “YouTube.”
People are hostile towards it because Youtube generates enough revenue as is and becomes greedier by the day. People paying for it on top is only making things progressively worse. Free users will only get more and more ads shoved down their throat while premium users experience more and more price hikes. I‘m gonna keep blocking ads the traditional way for as long as I can because I do not see a fair alternative in the long run.
My comment wasn‘t about defending Youtube or anything. The truth is the service can become much worse and still be more profitable so that’s what Youtube is working towards like every other service. Enshittification is at full swing. Google makes more money while creators continue to lose revenue. Things are becoming worse. Just not exactly the way it was described in the previous comment.
My Roku is doing this and has been doing this for quite some time.
Of all the ad delivery schemes cooked up over the past ten years, this one is the least offensive to me.
Like I’ll come back from the bathroom or whatever, and all that registers before I hit play is that some random graphic is covering the screen while on pause. I cannot name a single thing that’s been in any of those ads.
In general, I do wonder how effective this constant onslaught of marketing is. At some point there have got to be diminishing returns, right?
I agree. But at the same time, if I pause something, I want it to pause and I want the noise to stop.
In this comment, old man yells at cloud:
When the phone rings, I need to be able to press one button to pause my video and stop the sound. Not two. I still have to hunt for my phone (assuming they are different devices) and find the right button on that thing, since I now have five different phones in my house and they all accept calls differently (unless I program them, and since they belong to people who aren’t me, I don’t get to). I’m turning into a goddamn luddite and I love technology, I just am running out of attention span.
Oh noes, another ad I don’t see because of ublock!
Hadn’t they blocked the ad blockers?
ublock origin users barely noticed. you just have to update filters every now and then.
And if you have the knowledge or savvy to use a network wide solution like pihole, I haven’t seen an ad in over a year. It’s not a perfect solution cuz I haven’t figured out how to filter ads on Mobile. But I’ve accepted that I just watch YouTube on my laptop or desktop.
You can use Revanced for example. Alphabet is trying to fuck that up too, but it’s still going strong. Plus, a revanced YouTube is a lot better than the regular app. Want to get rid of Shorts? Revanced will let you get rid of those shitty videos for good. Hate sponsor messages in Videos? Revanced will let you integrated sponsorblock.
The day that revanced won’t work anymore is the day I’ll stop using YouTube.
revanced is so good. not only stops ads but has sponsorblock as well.
