I’ve been unmotivated in the past but i think it’s time to sort out an alternative.

  • blockheadjt@sh.itjust.works
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    3 months ago

    If they increase prices by 20% and lose 15% of their customer base, that’s an increase in profit.

    If they increase their ad duration by 50% and lose 15% of their customer base, that’s a huge increase in profit.

  • InverseParallax@lemmy.world
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    3 months ago

    Streaming services have a catastrophic problem they didn’t see coming.

    As they massively expanded the viewing market, they also gave very accurate viewing metrics compared to broadcast TV.

    Also, the many, MANY offerings cut the viewing pie into smaller pieces.

    And this is the expectation, mostly because while you might stay with a super hit like GoT, they’re super expensive, and huge risks if they don’t take off (see acolyte). Cost sensitive people are likely to subscribe for the season then cancel, or just subscribe the month the season finishes.

    The alternative is to try to hook you on a bunch of shows, which means having a ton of them and hoping they nail your niche. People are less willing to do this, but it works if you have more disposable income, or value streaming more.

    In any case, they can’t afford all the shows they have to put on, it’s all or nothing now, before they might watch lost on ABC one night, then CBS walker Texas ranger might let the kid fall on the ground the next, but now you have to keep them entertained most days, that’s a shit-ton of content. HBO has it worse, they’re losing their old cable revenue, and their productions are stupid expensive, and they’re one of the winners. Disney has it even worse because disney+ cannibalizes both their cinema sales and they have to put up their crown jewels, star wars and the mcu, all on the same service, devaluing both. Fortunately focusing on kids programming helps because parents basically have to have Disney+ just as a matter of course.

    This barely worked on broadcast because the different channels could share the load and cut the ad pie into larger pieces,

    If they could count on must-watch blockbusters (ie GoT, which really hurt them when they screwed the landing and killed rewatchability), they could pull it off, but that’s so risky, it’s betting everything on one spin of the roulette wheel.

    • Clinicallydepressedpoochie@lemmy.worldOP
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      3 months ago

      I liked reading your response. Wish I had a meaningful response other than there is no way I’m going to feel bad for media companies. If they’ve painted themselves in a corner I’m sure it was greed that got them there.

      • InverseParallax@lemmy.world
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        3 months ago

        Don’t feel bad at all for them.

        They celebrated like crazy when things were good, now the economics is hitting them like it should.

        They, like everyone else in life, will have to figure out how to manage, or not.

  • Draedron@lemmy.dbzer0.com
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    3 months ago

    Because netflix tested it and it was worth it for them. The increased revenue from ads more than made up the subscription fees of users lost.

  • LillyPip@lemmy.ca
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    3 months ago

    A: they’re betting most people will accept it, and they’re right. The same thing happened in the early 80s when cable television advertised themselves as the pay-for-ad-free service, then started sneaking ads in. People complained, sure, but we all saw the outcome. They got away with it.

    B: Greed, capitalism, and fuck you.

    • SSTF@lemmy.world
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      3 months ago

      A: they’re betting most people will accept it, and they’re right.

      Yes. Remember when Netflix put a stop to password sharing and the internet went aflame with people declaring that Netflix had shot itself in the foot? Netflix subscriber counts went up.

      The average person will put up with so much more of this nonsense than techie people will.

      • CosmicTurtle0@lemmy.dbzer0.com
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        3 months ago

        It’s why I highly recommend Fmovies, sudo-lol, and others. The barrier to entry is literally a browser and ublock origin and you can watch just about anything.

        You can send someone a link to an episode and they can watch it. No sign ups, no ads (with ad block), and pretty decent service. No explaining what a torrent is. No VPN (though I recommend it of course).

        Just pure content.

          • CosmicTurtle0@lemmy.dbzer0.com
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            3 months ago

            It depends on your threat profile. I don’t go so far as to use it at home unless I’m downloading torrents or watching porn, since my legislators don’t have a fucking clue how the Internet works and thinks they can PrOtEcT tHe ChIlDrEn by blocking porn.

            I’ve started to use VPN when I’m on guest wifis, even encrypted ones. I don’t want their owners to know what sites I visit.

              • CosmicTurtle0@lemmy.dbzer0.com
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                3 months ago

                I live in the US. If you live in a state or country that’s totalitarian, then yes a VPN is probably a good idea, tor if you can handle the latency.

                It’s only a matter of time until both of those technologies are made illegal.

          • Kairos@lemmy.today
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            3 months ago

            I’m saying that it’s false to insinuate subscribers going up due to this change. That’s false. Anything about total revenue is a completely different sentence. And it likely decreased or stayed about the same as the United States is more or less the most expensive reigon.

            Perhaps they hid it among a period of growth to fool investors.

    • aubeynarf@lemmynsfw.com
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      3 months ago

      Cable television never advertised that. Cable TV started as a “community antenna” system that served people in valleys with existing off-the-air broadcast channels (which had ads); the existence of those systems created a market for satellite-fed channels like HBO (which was always a separate subscription and ad-free) and TBS/CNN (which always carried ads). Other than the premium channels like HBO/Showtime/Cinemax, cable channels have had ads from the beginning.

      Once the small cable systems and the media publishers both got consolidated, we started seeing content licensing deals and higher costs to the subscriber to pay for it - but the channels (MTV, Nickelodeon, etc) always carried ads.

      • Blue_Morpho@lemmy.world
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        3 months ago

        Yes and no. Networks had ads but cable began inserting their own ads in addition to the network ads. When I ran a company I did large media buys with cable companies. I would buy ads from the regional cable company which would air in between the national ads of Comedy Central, Discovery, etc.

  • Etterra@lemmy.world
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    3 months ago

    Because for every one person like you and me with zero ad tolerance, there’s hundreds, thousands of plebs who can’t be bothered to drop the service. It’s the inverse of the whale (re. microtransactions) problem.

    • BradleyUffner@lemmy.world
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      3 months ago

      I know a few people that actually claim to like watching ads. They have made consumerism part of their identity and they are proud of it.

      • WoahWoah@lemmy.world
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        3 months ago

        Not having commercials has really only been a thing for, at best, like 15 years. Broadcast and cable TV has always had commercials with the exception of specialty channels like HBO and Showtime and a few others.

        Streaming only overtook cable TV in viewership in 2020. Even in 2022, cable and broadcast TV still made up 56% of viewership.

        • Narauko@lemmy.world
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          3 months ago

          Cable TV started out as “pay for your access and you won’t get ads”. It enshitified into its current state, and streaming is literally a rerun. Give it a few more years and you will have price bundles for streaming services where you have to pay for peacock to get Disney. They might even bundle it with ISP services.

          • WoahWoah@lemmy.world
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            3 months ago

            No, cable was developed to deliver standard TV (i.e., programming with regular commercials) to places that couldn’t get broadcast TV. It has always been a subscription service and has always had commercials. It was also always “bundled” with a selection of channels. You couldn’t even choose what came in your bundle until much later.

  • Red_October@lemmy.world
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    3 months ago

    They’re banking on their service still being better. In the short term they assume their particular selection of content will provide some inertia to your decision to move, and long term they expect all of the other options are going to do the same thing. Eventually, you’ll only be able to stream with commercials, and they’ll be back to the balance of their content being the only deciding factor.

    • Manalith@midwest.social
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      3 months ago

      I think that’s definitely part of it. I think another part is that they don’t do ads right away so people will switch to them, then they add them assuming people will either forget to cancel, or just decide that since they’re already there they may as well keep it anyway.

  • dual_sport_dork 🐧🗡️@lemmy.world
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    3 months ago

    The answer is apathy.

    You have to remember that most users simply don’t care. The majority of consumers are some combination of either not technologically savvy or just outright intimidated by technology, are not very well educated, are incredibly reluctant to read, are not particularly observant, will not leave their routines or comfort zones without very significant motivation, and have spent their entire lives being the very frog in that gradually boiling pot of ever more numerous and intrusive advertising to the point that they just accept this as “normal.” They’re busy. They don’t read tech headlines. They don’t understand what’s going on under the hood, and nor do they want to.

    Normal people don’t see the world like us nerds do. I am positive that these streaming services (and many other businesses) have studied this and understand it very well. If they lose 1% of their business which was made up by vocal nerds, but whatever odious change the just rolled out results in an increase in profit that is greater than the revenue from those subscriptions lost, they’ll go ahead and do it anyway.

    They think they have a captive audience because by and large they functionally do have a captive audience. This stuff works, and people keep paying for it en masse.

    • leisesprecher@feddit.org
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      3 months ago

      I mean, look at Reddit. Huge uproar last year, nothing happened really.

      Pretty much every service, platform, app has become worse over the last two or three years. But people keep using them. And not for a lack of alternatives. They are actively hostile against change and many really don’t care. They are so used to being fucked over, squeezed for pennies and bombarded with bullshit ads, that they gave up.

      The same thing happens in politics, btw. People just vote whatever - if at all, because they already expected to be fucked over. All those activists you see on TV or online are a tiny minority.